Contractor Lead Cost Calculator

Monthly Google Ads Spend ($)

Average Expected CPC ($)

Click-to-Lead Conv Rate (%)

Lead-to-Job Close Rate (%)

Average Job Value ($)

Gross Profit Margin (%)

Agency Management Fee ($)

Estimated Leads20

Estimated Customers5

Projected Revenue$17,500

Net Gross Profit$5,875

ROAS1,166%

Marketing ROI293%

Actual Ad Spend ($)

Total Clicks

Total Leads Generated

Qualified In-Territory Leads

Closed Jobs / Customers

Cost Per Click (CPC)$8.00

Cost Per Raw Lead (CPL)$80.00

Cost Per Qualified Lead$125.00

Customer CAC$333.33

Target Leads Needed Per Month

Expected CPC ($)

Expected Landing Page Conv Rate (%)

Required Monthly Clicks250

Recommended Monthly Budget$2,000

Recommended Daily Budget$65.79

Weekly Budget Target$460.53

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