Free Marketing Tools Directory
Free Marketing Tools
Professional Google Ads, SEO, keyword, and local marketing tools — completely free. No account required for most tools.
Featured Tools
Google Ads Campaign Builder
Build a full search campaign — ad groups, intent keywords, responsive search ads, negatives, sitelinks and callouts — and export a Google Ads Editor CSV.
Google Ads Keyword Generator
Generate hundreds of high-intent keywords from services and locations, pull live Google Autocomplete ideas, score intent and export in any match type.
Negative Keyword List Generator
Build a negative keyword list from 1,000+ curated terms by category and industry, check conflicts with your keywords and export in any match type.
Responsive Search Ad (RSA) Studio
Write 15 headlines and 4 descriptions with live character counts, ad strength scoring, pinning and a live Google ad preview. Export to Google Ads Editor.
Website SEO Audit
Audit any page against 60+ technical, on-page, content, schema, mobile and AI-search checks, with keyword analysis and Core Web Vitals.
SEO Rank Tracker
Track keyword positions over time from Search Console exports, CSV imports or manual checks, with visibility, distribution and winners/losers.
Local SEO & Google Business Profile Audit
Audit LocalBusiness schema, NAP consistency, GBP and review links, local keywords and trust signals, plus a Google Business Profile checklist.
Google Review Link Generator
Create a direct Google review link for any business, plus a printable QR review card, email and SMS request templates. Free, no login.
Schema Markup Generator
Generate valid JSON-LD structured data for LocalBusiness, Organization, FAQ, Article, Product, Service, Event, Breadcrumbs and more, with live validation.
Meta Tag Analyzer & SERP Preview
Fetch any page’s title, meta description, robots, canonical, Open Graph and Twitter tags, then preview and edit its Google snippet with pixel-width limits.
All Free Tools
Google Ads Campaign Builder
Build a full search campaign — ad groups, intent keywords, responsive search ads, negatives, sitelinks and callouts — and export a Google Ads Editor CSV.
Google Ads Keyword Generator
Generate hundreds of high-intent keywords from services and locations, pull live Google Autocomplete ideas, score intent and export in any match type.
Keyword Match Type Converter
Convert keyword lists to broad, "phrase", [exact] and negative formats, clean disallowed symbols, remove duplicates and export an Editor-ready CSV.
Keyword Combiner & SKAG Builder
Mix up to five keyword lists into every combination, add permutations and match types, and auto-build SKAG or STAG ad groups for Google Ads Editor.
Negative Keyword List Generator
Build a negative keyword list from 1,000+ curated terms by category and industry, check conflicts with your keywords and export in any match type.
Responsive Search Ad (RSA) Studio
Write 15 headlines and 4 descriptions with live character counts, ad strength scoring, pinning and a live Google ad preview. Export to Google Ads Editor.
Search Terms Analyzer
Upload a search terms report to find wasted spend, run 1-3 word n-gram analysis, discover converting queries and export negative keywords.
Google Ads Account Auditor
Upload a keyword report to audit Quality Score, wasted spend, match types, CTR and structure, plus a 25-point settings checklist and action plan.
PPC ROI Calculator
Calculate clicks, leads, customers, revenue, profit, ROAS, ROI and break-even CPC from your budget, CPC, conversion rate, close rate and margin.
Cost Per Lead Calculator
Find your allowable cost per lead and customer, maximum CPC, and the leads, clicks and budget needed to hit a revenue goal.
Google Ads Budget Calculator
Plan monthly and daily Google Ads budgets from lead goals or a fixed spend using editable benchmarks for 20+ industries.
Local Services Ads (LSA) Planner
Score your readiness for Google Local Services Ads and the Google Guaranteed badge, forecast leads from your budget and get an action plan.
Website SEO Audit
Audit any page against 60+ technical, on-page, content, schema, mobile and AI-search checks, with keyword analysis and Core Web Vitals.
SEO Rank Tracker
Track keyword positions over time from Search Console exports, CSV imports or manual checks, with visibility, distribution and winners/losers.
Geo Ranking Heatmap
Build a local rank grid over Google Maps, record your rank at each point and get ARP, ATRP and Share of Local Voice on a colour-coded heatmap.
SEO Ranking Report Generator
Create a white-label SEO ranking report with KPIs, movement, winners and losers and notes. Print to PDF or download HTML.
Local SEO & Google Business Profile Audit
Audit LocalBusiness schema, NAP consistency, GBP and review links, local keywords and trust signals, plus a Google Business Profile checklist.
Google Review Link Generator
Create a direct Google review link for any business, plus a printable QR review card, email and SMS request templates. Free, no login.
Schema Markup Generator
Generate valid JSON-LD structured data for LocalBusiness, Organization, FAQ, Article, Product, Service, Event, Breadcrumbs and more, with live validation.
Redirect & HTTP Status Checker
Check up to 10 URLs at once: status codes, full redirect chains, loops, response times and headers, as Googlebot, mobile or desktop.
Meta Tag Analyzer & SERP Preview
Fetch any page’s title, meta description, robots, canonical, Open Graph and Twitter tags, then preview and edit its Google snippet with pixel-width limits.
CPC Calculator
Calculate cost per click from spend and clicks, or solve for budget or clicks, and find your maximum CPC from a target CPA and conversion rate.
CPM Calculator
Calculate cost per thousand impressions, campaign cost or impressions, and compare CPM with CPC-equivalent pricing across channels.
CTR Calculator
Calculate click-through rate from clicks and impressions, or solve for the clicks or impressions you need, with channel benchmarks.
ROAS Calculator
Calculate return on ad spend as a ratio and percentage, solve for revenue or spend, and see profit and ROI once your margin is included.
Break-Even ROAS Calculator
Find the minimum ROAS and maximum CPA you can afford from price, product cost, shipping and fees, plus the target ROAS for your desired profit.
Conversion Rate Calculator
Calculate conversion rate, solve for visitors or conversions needed, and check whether an A/B test result is statistically significant.
Customer Lifetime Value (LTV) Calculator
Calculate customer lifetime value for ecommerce, services or subscriptions, then compare it with acquisition cost: LTV:CAC ratio and payback period.
Browse by Category
Google Ads & PPC Tools
Build campaigns, research keywords, generate ad copy, analyse search terms, and calculate ROI for paid search advertising.
19 toolsSEO Tools
Audit your website's technical SEO, track keyword rankings, review on-page factors, and generate white-label reports.
7 toolsKeyword Research Tools
Generate, combine, convert, and analyse keywords for PPC and SEO — without a paid keyword tool subscription.
5 toolsLocal SEO & Google Business Profile
Audit local business websites for GBP signals, NAP consistency, local schema, and Google Local Services Ads readiness.
5 toolsProfessional marketing tools, free for everyone
These tools are the same utilities our PPC and SEO specialists use every day to plan campaigns, find wasted ad spend, audit websites and improve local rankings. They run in your browser, need no account and produce exports you can use immediately in Google Ads Editor, spreadsheets or client reports.
Whether you are a business owner running your own ads, a marketer managing several channels or an agency serving clients, each tool focuses on one job and does it thoroughly — with clear explanations so you understand the result, not just the number.
What you can do with these tools
Google Ads and PPC
Build complete search campaigns, generate keywords and responsive search ads, convert match types, create negative keyword lists, analyse search terms, audit accounts and plan budgets, ROI and Local Services Ads.
Keyword research
Turn seed services into intent-scored keyword lists with live Google Autocomplete ideas, combine keyword lists and organise them into tightly themed ad groups.
Technical and on-page SEO
Audit any page against 60+ ranking factors, check Core Web Vitals and AI search readiness, track keyword rankings and produce white-label ranking reports.
Local SEO
Audit Google Business Profile signals, schema and NAP consistency, and map your local visibility with a geo ranking heatmap.
Frequently asked questions
Are these marketing tools really free?
Yes. Every tool on this page is free to use with no sign-up, no credit card and no trial period.
Do I need to connect my Google Ads or Google account?
No. The tools never ask for account access. Analysers work with reports you export yourself, and files are processed in your browser.
Can agencies use the tools for client work?
Yes. Exports, printable reports and the white-label ranking report are designed for agency and freelancer workflows.
Which tool should I start with?
For paid search, start with the Keyword Generator and Campaign Builder. For organic growth, run the Website SEO Audit. For a local business, run the Local SEO & Google Business Profile Audit.
Is my data stored?
Files you upload and data you enter stay in your browser. Website audits fetch the public page you enter and keep a short-lived cached result for a few minutes only.