Real Revenue. Verified ROAS.
Zero Recycled Leads.
Explore how our direct acquisition funnels transformed local trade contractors into the dominant leaders in their territory.
Apex Painting: Scaled from $40k/mo to $185k/mo with Google Ads & Maps 3-Pack
Apex was stuck relying on HomeAdvisor and Thumbtack, competing against 6 other painters for every lead. We deployed an exclusive Google Ads campaign paired with Local Services Ads (Google Guaranteed) and a dedicated landing page focused on high-margin cabinet refinishing and exterior repaints.
Campaign Architecture:
- ✓ Exact-match keywords: "cabinet painting contractors", "exterior home painters"
- ✓ Negative keyword list: -1,200 non-buyer phrases eliminated
- ✓ Sub-0.6s mobile landing page with instant estimate request form
- ✓ Ranked #1 in Google Maps 3-Pack for 4 high-wealth suburban zip codes
GreenVista Landscaping: 142 High-Ticket Design-Build Inquiries in 60 Days
GreenVista wanted to escape commodity lawn maintenance and focus solely on $20,000–$80,000 outdoor living builds, retaining walls, and custom paver patios. We created drone video showcase ads on Meta and targeted high-intent hardscape keywords on Google.
Campaign Architecture:
- ✓ 4K Drone video ads targeting zip codes with home values >$1.2M
- ✓ $10k minimum budget selector to eliminate lawn mowing inquiries
- ✓ Automated SMS follow-up sequence within 90 seconds of form submission
Ironclad Roofing: $1.2M Booked Replacements & Dropped Cost-Per-Call by 67%
Ironclad was burning $6,000/month on generic broad-match search terms with an overseas agency. We rebuilt their Google Ads architecture from scratch, added storm-tracking geofences, and introduced call tracking with whisper audio tags.
Campaign Architecture:
- ✓ Storm radar alert triggers: Ads automatically activate post-hail
- ✓ Call whisper recording: "Incoming lead from Digital Knockers Google Ads"
- ✓ Instant 60-second roof replacement estimate calculator